Building a Sales and Marketing Plan

Many small businesses struggle with establishing a detailed sales plan for growing their business. For many businesses, calling on potential customers is the start and finish of the sales plan. But if you spend just a few minutes thinking about how you make your own buying decisions, I suspect you will agree that few decisions are made on the spot and most of the time you take the time to really understand the details before making an major purchase. Below are the steps we believe you should b...
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Be Proactive

One of the most influential books I have read teaches us to Be Proactive.  If you haven't read Stephen Covey's"The 7 Habits of Highly Effective People", I would highly recommend it.  I'm not exactly sure how I would have defined being proactive before reading Covey's book ,but I definitely thought it had more to do with trying to make things happen then about how I responded to things when they did happen.  That's the big difference I learning from Covey.  Between stimulus and response, we have ...
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