Connecting with your customers
The adage, "Out of sight, out of mind" is more true today than ever. It is nearly impossible to avoid the barrage of messages, communication and people who are vying…
We are They – Representing Your Team
When I was first managing a new customer support team I moved into the area a few hours a day so I could get a feel for how people were…
Focusing on the “One Customer”
As you are seeking to build your business, have you decided what your Ideal Customer looks like? You probably already know which of your customers are your best ones and…
Building a Sales and Marketing Plan
Many small businesses struggle with establishing a detailed sales plan for growing their business. For many businesses, calling on potential customers is the start and finish of the sales plan.…
Growing in an Uncertain Market
In the September 2014 issue of LMT Magazine, managing editor Kim Molinaro, reports that respondents to their 2014 Wage Survey overwhelmingly indicated they have made cuts in the last two…